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Course Description
Extends the curriculum of Time Based Communication and enables students to acquire in-depth knowledge and understanding of the visual grammar and language syntax of time based communications. Through the analysis and construction of meaningful messages and the development of communication strategies, students develop projects through the application of design process.
Pre-requisite: FA/YSDN 3009 3.0 Time Based Communication or permission of the Department of Design.
Expanded Course Description
The course builds upon the theories and formal aspects of learned in Time-based Communication YSDN 3009. The course provides students with an expanded understanding of the creative, visual and formal aspects of time-based communication from contextual, theoretical and technical points of view. Students continue to develop a conceptual understanding of the various roles which time and motion have in the presentation of visual content and the media standards and formats of delivery. Differences and similarities between subjective and objective forms of expression, individual and public interpretation of information, and user intellectual and emotional engagement in the experience are also investigated. Changing parameters of digital publishing and cross-platform issues are also reviewed. Students learn through individual and group projects.
Course Objectives and Learning Outcomes
Upon completion of this course, each student should be able to:
•Investigate the visual grammar and creative strategies of time-based communication and motion design.
•Produce creative time-based communication and
motion design projects using industry standard
computer software.
•Critically review and create work that demonstrates
an understanding of issues informing contemporary
visual culture.
•Acquire a working knowledge of the design
process and professional practices in time-based
communication industries.
•Create and cultivate a collaborative and positive team
work environment.
•Undertake independent creative and technical learning and research.
•Integrate and extend principles and practices across the design field.

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